When Supercell was ready to expand their user acquisition efforts, they came to Airtraffic for creative help. Over the past few years we've supported the Brawl Stars team with new gameplay ads, UGC ads, trailer recuts, ASO creative, and banner ads.
When we started working with Brawl Stars, UGC was new territory for their marketing team, but they knew that UGC was gaining popularity among competitors and performance metrics were great. Our challenge was to help Brawl Stars explore UGC without losing focus of the game and its branding principles. We leveraged popular TikTok trends, humor, and gameplay.
UGC is the exciting new ad format, but it doesn't work everywhere. In-app ad placements and even YouTube can see higher performance from gameplay / motion graphics video ads. We deliver a mix of ad creative monthly for the Brawl Stars marketing team to help them optimize their campaigns.
Video ads continue to be the leading mobile ad format, but there's still a lot of value in produce banner ads for your campaigns. We produce banner ads for Brawl Stars to help the team reduce campaign costs and tap into unexplored inventory.Media on this page has been compressed for viewing optimization and may contain artifacts not representative of original quality.