Niantic is one of the biggest names in mobile gaming. We've had the pleasure of working with their awesome performance marketing team since early 2022, producing UGC ads, video ads, banner ads, and app store creative for Pokémon GO, NBA All World, Peridot, Marvel World of Heroes, and Monster Hunter Now.
Scaling UGC for Pokémon GO
UGC ads perform well for Pokémon GO because they show how the game is played in the real world. Our UGC production team works directly with talent so we have full control over casting, scripts, and performances.
Licensed games often come with more creative limitations. Our talented creative team is able to respect these limitations while still finding unique ways to provide Niantic's user acquisition team a variety of creative content for testing.
Airtraffic also localizes its Pokémon GO ads for multiple languages, including Spanish, French, German, Italian, Japanese, Korean, Traditional Chinese, and Portuguese.
Seasonal Mobile Ads
Pokémon GO celebrates holidays and anniversaries with special events, exclusives, and new features. We produce video ads to help their mobile marketing team promote these campaigns.
TikTok Social Media Videos
Airtraffic has supported Pokémon GO's social media team in producing various TikTok videos, notably for GO Fest and for the Ultra Beasts campaign, which received multiple Shorty Awards. One of the videos we produced was the subject of its own Kotaku article.Videos on this page have been compressed for viewing optimization and may contain artifacts not representative of original quality.