Street Fighter gets its own chapter in the history of video games. As gamers who grew up playing the original Street Fighter games in arcades and on 16-bit home consoles, we were thrilled for the opportunity to produce UGC ads for Crunchyroll's Street Fighter: Duel.
90s Nostalgia
Street Fighter was massively popular in the 1990s and many current fans have fond memories of growing up with this franchise. We used this nostalgia to create a series of 90s-inspired UGC ads, pulling from classic commercials, 90s pop culture, and writing and recording an original rap song.
Ken
Ken has always been a comedic character in the Street Fighter roster. He's also easily recognizable to fans and non-fans alike. We created a series of successful UGC ads starring Ken.
Thinking Outside The Box
We understand the importance of creative testing for user acquisition teams. Between the nostalgic ads and the Ken ads, we also explored different UGC concepts, leveraging TikTok trends, competitor research, and original ideas.