UGC Studio.
We operate a dedicated UGC production studio in Southern California where our in-house team produces hundreds of custom UGC videos every month. We manage concepting, scripting, casting, filming, editing, and resizing. We even produce localized UGC ads for some of our partners. Unlike UGC marketplaces, we offer a full-service production solution with control over performances, locations, props, wardrobe, lighting, and camera work. Below is a selection of sample videos, including gaming and non-gaming content.
Videos have been compressed and may contain artifacts not representative of original quality.
"Airtraffic understands the needs of their customers and products. We value their creative, fresh thinking and solid executions!"
Performance Marketing Creative Director, Supercell
Premium UGC
Airtraffic was built with UGC at the forefront. Our expert team handles everything, from scriptwriting through editing. All videos are filmed in-house so we have full control over creative direction, giving you more flexibility over UGC marketplaces. And our streamlined approach means faster turnaround times and lower costs compared to traditional production agencies. Our typical turnaround time is 2-4 weeks for a batch of UGC ads.
Unlimited Creativity
WWhether you want stunning locations, specific character costumes, or a big group of actors, we can do it (and have). The advantage to premium our in-house process is that we aren't limited by locations, props, wardrobe, or quantity of actors. We can also scale our approach with your budget, combining the quality of commercial video production with the speed and flexibility of our UGC pipeline. Got creative video ideas? We want to hear them!
Made for UA Teams
We maintain our own talent roster and work directly with actors. Unlike influencer and creator content, our video ads don't have usage limitations, so you don't have to worry about pausing campaigns down the line. Our talent database also includes international and bilingual native speakers, enabling us to produce localized UGC ads in languages like Spanish, German, Italian, French, Japanese, Korean, and Brazilian Portuguese. By working with native speakers, we ensure culturally authentic and engaging video content.
Featured:
Wizard of Oz Slots
Looking to elevate your UGC? We produced these custom Wizard of Oz Slots ads for Zynga. Over 3 days, our team shot on a dual blue/green cyclorama with Sony FX9 cameras, outfitting the cast in film-accurate costumes approved by Warner Bros. We later composited the footage with game art and extra visual effects.
Videos have been compressed for optimization and may contain artifacts not representative of original quality.
"Airtraffic constantly blows us away with their creativity and quality of video ads. They've quickly become a go-to partner for many of our teams."
Senior Art Producer, Zynga
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We make ads for...
"Airtraffic has become our closest partner on producing ad creative over the past few months. They've developed a deep understanding of our product, our users, and the value propositions that work, and have used that to bring new ideas to the table and solid creative execution on our new video ads."
VP Growth, Hopper
FAQ
Yes! We write and pitch hundreds of UGC ad ideas every month.
We film most UGC ads in San Diego, CA where our in-house production team and UGC studio are located. In some cases, we may facilitate remote productions if a project requires it.
We curate an internal database of trusted talent and will pitch talent selections based on fit and availability.
Yes! We've produced UGC videos in Spanish, French, German, Japanese, and more. You can view examples of our localized UGC ads here.
Scripts variants, different hooks, or other iterations are priced accordingly. We reguarly save clients thousands of dollars by bundling UGC variants into single productions, enabling our clients to scale and test UGC ads without burning through their budgets.
Yes! All UGC ads are deliver with up to 4 sizes, typically 9:16, 16:9, 4:5, and 1:1. Additional resizes can be discussed.
Yep! We work with a wide variety of products, each with a unique target audience, so we understand the importance of having a diverse casting pool. We curate a diverse database of talent, including ethnicity, gender, age, and physical appearance. We take pride in our ability to create organic-looking content that resonates with your target audience.
No. We work directly with actors from our own vetted internal network. This means we can deliver UGC ads without usage limitations or time restrictions.
Yes. While we are not a traditional influencer agency, we have facilitated the production of influencer content for several clients. Costs are different than our standard UGC videos and are largely determined by the influencer's own pricing.
UGC marketplaces may save you a few extra dollars, but you're extremely limited in the types of ads you can create. At Airtraffic, we don't limit your creativity. Whether your ideas require multiple talent, unique locations, or funny props, our in-house production team can bring your ideas to life. Just take a look at some of our examples above! Best of all, our prices are still more afforable than all the leading competitors.
UGC ads are filmed to look like organic content on TikTok, YouTube, Instagram, and other popular video apps. We film these on phones and edit them in the style of trending videos. CTV ads are larger in scope and cost, higher in quality, and typically used in OTT campaigns or on brand channels.