Airtraffic is a close creative partner for multiple game teams at Zynga. When the Star Wars: Hunters team was getting ready for soft launch, their marketing team reached out to Airtraffic for ad creative support.
3D Animated Ads
Our 3D animators worked on a series of original 3D animated mobile ads for Star Wars: Hunters soft launch campaigns. We were able to create beautiful cinematics from in-game models and environments by using Unreal Engine.
Star Wars: Hunters tapped Airtraffic for a handful of UGC ads and TikTok Influencer videos. UGC/Influencer content can be extra tricky when licensors are involved, but we're experienced working with licensed IP and understand the intricacies of producing UGC ads for brands like Pokémon GO, Wizard of Oz Slots, and Star Wars: Hunters. We pitched a list of appropriate Influencers, managed negotiations, oversaw production, and edited the final videos.
3D animation and UGC ads are great assets for any mobile game advertising campaign, but gameplay ads are always important. Facing the challenge of soft launches - frequent game changes, weekly build updates, evolving brand guidelines - we produced a set of gameplay / motion graphics video ads to showcase character customization, different game modes, and exciting gameplay.Videos on this page have been compressed for viewing optimization and may contain artifacts not representative of original quality.