Other Channels Where TikTok Ads Perform Well
While TikTok is a popular choice for UGC mobile ads, these other platforms offer great potential for brands seeking to stretch their UGC ads and increase their ROAS.
Dillon Becker
A/B Testing ASO Creative: Screenshots, Trailers, and Icons
App preview trailers can significantly increase conversion rates by providing a dynamic overview of what to expect from your app.
Why Mobile Game Marketers Should Prioritize Innovation over Imitation
While competitor analysis is an integral part of any business strategy, in the realm of advertising, it can sometimes lead to a copycat culture.
How 3D Video Ads Can Improve Your Mobile Game Ad Campaigns
In the highly competitive mobile gaming industry, effective advertising is crucial for capturing the attention of potential players and driving downloads.
Ultimate Guide to Color Psychology in Mobile Video Ads
This color might be featured in mobile video ads for apps related to arts, music, or those offering premium services.
10 Essential Screenshot Tips for App Store Optimization
Experiment with different screenshot designs, orders, and captions to determine what works best for your target audience. A/B testing allows you to optimize based on real user responses, leading to higher conversion rates and more successful user acquisition.
Native UGC Ads: Standing Out While Blending In
This familiarity presents a unique challenge for marketers: they must create ads that blend into the native look of these platforms, yet still make a remarkable impression on the audience. In other words, marketers are facing the unique challenge of standing out while blending in.
UGC Ad Ideas For Language Learning Apps
These types of videos are super popular on TikTok, including variations where the interviewer asks "truth or dare" or "double it and pass it on" style questions.
UGC Ads: A Guide to Creating Natural Sounding Scripts
When it comes to UGC video ads, the key is to make your script sound as genuine and relatable as possible. UGC is all about users sharing their experiences and stories, so you want to create a narrative that feels authentic to your target audience.
UGC Video Ad Challenges and Solutions
UGC video ads can sometimes lead to copyright and legal issues if the content features unauthorized materials, such as music, images, or footage from other sources.
3D Mobile Gaming Ads Can Boost Your UA Campaigns
3D ad animation offers unique storytelling opportunities that traditional 2D ads simply can't match. With a 3D ad studio like Airtraffic, you can create immersive, interactive narratives that engage users on a deeper level.
Why We Don't Make Playable Ads
We've never met a mobile game marketing team who list playable ads as their top performing assets. In fact, most of the marketing teams who try playable ads seem to do so because they haven't tried in a while.
What is a Call-to-Action (CTA) in Mobile Ads?
A call-to-action is a prompt that urges users to take a specific action. In digital marketing, this can take the form of a button, hyperlink, or text phrase that encourages users to perform a specific task, such as downloading an app or making a purchase.
What is App Store Optimization and How Can Marketers Improve ASO?
Since mobile app discovery primarily happens through search, improving your app's ranking on app stores can significantly increase your app's visibility and ultimately lead to more downloads.
What is A/B Testing? Why Marketers Use A/B Testing for Creative Assets
Marketers A/B test their creative assets to optimize their marketing campaigns and maximize the desired outcomes, such as conversions, user engagement, or brand awareness.