A/B Testing ASO Creative: Screenshots, Trailers, and Icons
App preview trailers can significantly increase conversion rates by providing a dynamic overview of what to expect from your app.
Creative Strategy14
Why Mobile Game Marketers Should Prioritize Innovation over Imitation
While competitor analysis is an integral part of any business strategy, in the realm of advertising, it can sometimes lead to a copycat culture.
How 3D Video Ads Can Improve Your Mobile Game Ad Campaigns
In the highly competitive mobile gaming industry, effective advertising is crucial for capturing the attention of potential players and driving downloads.
Ultimate Guide to Color Psychology in Mobile Video Ads
This color might be featured in mobile video ads for apps related to arts, music, or those offering premium services.
10 Essential Screenshot Tips for App Store Optimization
Experiment with different screenshot designs, orders, and captions to determine what works best for your target audience. A/B testing allows you to optimize based on real user responses, leading to higher conversion rates and more successful user acquisition.
Top 5 Most Controversial Video Game Ad Campaigns
In response, the game's marketing team launched the “Sin 2 Win Sweepstakes” where contestants were encouraged to send in pictures doing sinful, lustful activities. The winner received a night with “two hot girls, a limo service, paparazzi, and a chest full of booty.”
Native UGC Ads: Standing Out While Blending In
This familiarity presents a unique challenge for marketers: they must create ads that blend into the native look of these platforms, yet still make a remarkable impression on the audience. In other words, marketers are facing the unique challenge of standing out while blending in.
UGC Ad Ideas For Language Learning Apps
These types of videos are super popular on TikTok, including variations where the interviewer asks "truth or dare" or "double it and pass it on" style questions.
3D Mobile Gaming Ads Can Boost Your UA Campaigns
3D ad animation offers unique storytelling opportunities that traditional 2D ads simply can't match. With a 3D ad studio like Airtraffic, you can create immersive, interactive narratives that engage users on a deeper level.
Avoiding Mobile Ad Creative Fatigue
It is easy to recognize ad fatigue when someone is personally experiencing it. It can be more difficult to gauge whether your audience is slowly turning away from your own ad creatives.
4 Ways to Optimize Mobile Game Ad Conversion Rates
We produce a large volume of mobile game ads, so we know how challenging it can be to build ad content that captures the minds of your audience and stays true to your game.
Why We Don't Make Playable Ads
We've never met a mobile game marketing team who list playable ads as their top performing assets. In fact, most of the marketing teams who try playable ads seem to do so because they haven't tried in a while.
What is a Call-to-Action (CTA) in Mobile Ads?
A call-to-action is a prompt that urges users to take a specific action. In digital marketing, this can take the form of a button, hyperlink, or text phrase that encourages users to perform a specific task, such as downloading an app or making a purchase.
What is A/B Testing? Why Marketers Use A/B Testing for Creative Assets
Marketers A/B test their creative assets to optimize their marketing campaigns and maximize the desired outcomes, such as conversions, user engagement, or brand awareness.