In today's digital era, making your app stand out amidst the sea of applications in app stores is more crucial than ever. To gain the upper hand, it's imperative to rely on sophisticated strategies. That's where A/B testing your ASO creative elements proves itself a game-changer.

The Power of A/B Testing

A/B testing plays a pivotal role in App Store Optimization (ASO) and is a common practice among leading ASO creative agencies. A/B testing is the process of comparing two versions of the same app listing to see which performs better. By testing different variations of creative elements - screenshots, app icons, preview trailers, descriptions, etc., you get a better understanding of what resonates most with your audience.

Set A
Set B
Set C


Screenshots are one of the most influential factors that persuade users to download an app. They provide a visual representation of what your app offers, showcasing its functionalities and interface. When A/B testing screenshots, you could experiment with showcasing different features, playing with the order of screenshots, using different design elements, copy, vertical vs. horizontal layouts, and more.


Your app icon is the first visual element that potential users encounter. It's essential that your icon not only grabs attention but also conveys what your app is about. In A/B testing, you could try variations in color, design, or symbolism. You could also try showcasing different characters or UI elements. For example, if you are working on a fantasy RPG, you might try different characters in your icon, such as a wizard or a dragon. Alternatively, you might try an icon from the game that resonates with RPG fans, like a magical rune or a sword.


App preview trailers can significantly increase conversion rates by providing a dynamic overview of what users can expect from your app. You can A/B test showing off different features, sequences of events, voiceover, music, or different text overlays or title cards.

A/B testing is a continuous process, and its real power lies in a funnel approach: make big changes first, then narrow down until you hit a wall. Remember, what works today might not work tomorrow, so it's crucial to keep testing and evolving.

By A/B testing your ASO creative, you're optimizing for success, setting your app on the path to more visibility, higher conversion rates (both paid and organic), and ultimately more acquired users. Trust in data, embrace ASO A/B testing, and let your app soar to new heights in the app stores.