Avoiding Mobile Ad Creative Fatigue
It is easy to recognize ad fatigue when someone is personally experiencing it. It can be more difficult to gauge whether your audience is slowly turning away from your own ad creatives.
Creative Strategy20
4 Ways to Optimize Mobile Game Ad Conversion Rates
We produce a large volume of mobile game ads, so we know how challenging it can be to build ad content that captures the minds of your audience and stays true to your game.
Why We Don't Make Playable Ads
tl;dr: Low demand.
What is a Call-to-Action (CTA) in Mobile Ads?
A call-to-action is a prompt that urges users to take a specific action. In digital marketing, this can take the form of a button, hyperlink, or text phrase that encourages users to perform a specific task, such as downloading an app or making a purchase.
What is A/B Testing? Why Marketers Use A/B Testing for Creative Assets
Marketers A/B test their creative assets to optimize their marketing campaigns and maximize the desired outcomes, such as conversions, user engagement, or brand awareness.