What is an ad network?
An ad network serves as a mediator facilitating the buying and selling of ad spaces, primarily focusing on mobile platforms. These networks collaborate with publishers of mobile apps and games, providing them with a platform to list available ad spaces. Advertisers, in turn, can bid on this inventory to display their ads, which are often in the form of mobile ad creatives, user-generated content (UGC) video ads, and mobile game video ads.
The expansion of this definition includes the role of ad networks in optimizing the match between advertisers and the most relevant ad spaces, ensuring that ads reach the intended audience effectively. By specializing in various ad formats like UGC video ads, these networks cater to the growing trend of engaging and authentic content in advertising. Additionally, mobile game video ads are specifically tailored to capture the attention of gaming audiences, showcasing interactive and visually appealing content that resonates with the gaming community. This approach not only helps advertisers in promoting their games and acquiring new users but also enhances the user experience by providing relevant and engaging ad content.