What is mobile ad monetization?

For many free or freemium mobile apps, in-app advertisements (IAA) stand as the primary revenue source. Mobile ad monetization involves generating revenue through advertising. It may sound very simple but maximizing ad monetization can be a challenge. Here are some ways developers monetize their apps and mobile games with ads:

  • Rewarded video ads: Users receive rewards for watching video ads, often unlocking premium content.
  • Interstitials: Push ads that show up between an app's main features.
  • Offerwall ads: Users get rewards for specific actions, like after installing the app or signing up for a newsletter.
  • Native ads: Ad content seamlessly matches the app's form and function, enhancing the user experience.