December brings a festive spirit that can be wonderfully captured through User-Generated Content (UGC). At Airtraffic, we specialize in crafting UGC ads that resonate with the seasonal mood. Seasonal or topical UGC ads often perform better. Here are five December-themed UGC ad ideas.
1. Cozy Vibes
Winter is often associated with cozy vibes like curling up by the fire with a cup of hot chocolate. Producing UGC ads that depict cozy vibes is a great way to tap into the winter season as well as associate your product with feeling warm and fuzzy.
Winter themed UGC ad for Zynga Poker produced by Airtraffic
2. Leverage Your Winter Assets
If you're advertising a mobile game or app, there's a good chance you have winter assets available to your disposal. Using these in your ads can save time and money. For Pokémon GO, we leveraged the Winter Costume Pikachu and other winter-y Pokémon to create a seasonal UGC ad.
Winter themed UGC ad for Pokémon GO produced by Airtraffic
3. Don't Forget New Year
Many brands focus heavily on Christmas or evergreen winter-themed ads, often overlooking New Year's celebrations. New Year, celebrated almost universally on January 1st, shares worldwide themes like fireworks and countdowns, making it an excellent holiday for winter UGC ads (and easy localization, too).
4. It's Cold!
This one only applies to campaigns in the northern hemisphere, but chances are you're probably runnings ads there. December can be pretty cold for a lot of people! This can be an easy starting point for UGC ad scripts. We leveraged the cold weather for a comedic UGC ad we produced for Hopper.
Winter themed UGC ad for Hopper produced by Airtraffic
5. Christmas Themes
For many locations around the world, Christmas is the most popular December holiday. Due to its popularity, even people who don't celebrate Christmas are likely familiar with its themes and visuals, like Santa hats, Christmas trees, and Christmas gifts. Leveraging Christmas elements in your UGC ads can make them feel more seasonal and potentially boost their performance.
Winter themed UGC ad for Hopper produced by Airtraffic
At Airtraffic, we are committed to helping brands explore the full potential of UGC ads, especially during festive seasons like December. With our expertise, we'll help your brand effectively harness the power of UGC videos to create a deeper, more meaningful connection with your audience.
