Other Channels Where TikTok Ads Perform Well
While TikTok is a popular choice for UGC mobile ads, these other platforms offer great potential for brands seeking to stretch their UGC ads and increase their ROAS.
While TikTok is a popular choice for UGC mobile ads, these other platforms offer great potential for brands seeking to stretch their UGC ads and increase their ROAS.
Users want authenticity. Traditional ads don’t always offer that. Simply put, they’re another advertisement in a sea of many.
This familiarity presents a unique challenge for marketers: they must create ads that blend into the native look of these platforms, yet still make a remarkable impression on the audience. In other words, marketers are facing the unique challenge of standing out while blending in.
These types of videos are super popular on TikTok, including variations where the interviewer asks "truth or dare" or "double it and pass it on" style questions.
When it comes to UGC video ads, the key is to make your script sound as genuine and relatable as possible. UGC is all about users sharing their experiences and stories, so you want to create a narrative that feels authentic to your target audience.
UGC video ads can sometimes lead to copyright and legal issues if the content features unauthorized materials, such as music, images, or footage from other sources.